Does your business exhibit at trade shows and conferences? If so, like thousands of other business, you probably spend months planning each event and working with various agencies and individuals to ensure that you get it right each and every time. Sometimes, however, we all get things wrong and exhibitions aren’t as successful as we’d have liked and don’t generate anywhere near as many enquiries and leads as we’d have hoped and expected for. In this situation, it’s absolutely key to look at why this was the case and work to turn things around next time. Exhibitions are still a fantastic way to market your business and get in front of your target market, however they do need careful planning and, above all, your strategy needs to evolve over time, just as any other marketing campaign would.
As such, we wanted to take a look at just one reason why businesses don’t do as well from exhibitions as they’d have hoped…because they simply don’t stand out from their competitors. Too many businesses do what everyone else does at trade shows and, as such, they blend into the background. You’ve most likely paid for a certain sized pitch at the event so utilise it the best you can and invest in an impressive exhibition stand!
In order to take a look at the importance of a great, impressive exhibition stand, we’ve teamed up with one of the UK’s leading exhibition stand suppliers, Zoom Display, to outline a few key points of consideration!
- Always go for the best stand you can. Forget simply using the space for banner stands as these aren’t intended for an exhibition environment and show that a lack of effort and thought has been put in. If you’re exhibiting, make the most of it!
- If you’re on a lower budget, opt for one of many available display stands. You’ll find that these can add a fantastic backdrop to your exhibition space and give a great visual. They’re easy to put together and fold down fairly small and for many businesses, offer the best solution!
- If you’re able to, invest in a modular exhibition stand. The only limits here are your imagination and, within reason, your stand can be whatever you want it to be. This really is your chance for your business to stand out from the crowd and attract attention by doing something different. This is your chance to impress event attendees so if at all possible, make the most of it!
For many businesses, it takes a few tries to get exhibition advertising right but by working with the right people on the right projects, there’s no reason why you can’t stand out each and every time and know, for sure, that exhibiting at shows offers a great ROI and boost in brand awareness!