When it comes to marketing your business, regardless of whether you offer services or sell products, it’s ultimately the case that those who go the extra mile and do something that little bit different. As such, we wanted to take a look at two approaches to advertising with a difference and showcase who we believe are the brains behind such innovative but ultimately highly effective approaches.
When it comes to going all out and advertising your business in a way which really does help you to stand out from the crowd, you simply cannot go wrong with investing in inflatable advertising. If increasing brand awareness is the goal of your advertising and marketing campaign, imagine how a branded hot air balloon or inflatable product at an outdoor event could help with this? Very few forms of advertising get people talking in the way in which inflatables do and when you think about it, that’s the whole point of advertising…to increase the awareness of your products and services and to get people spreading the word!
If inflatable advertising sounds like the perfect approach to visually represent your business and products, our top tip is to consider using a dedicated inflatable advertising agency such as Bloon. We strongly believe that these guys are the leading company for delivering complete inflatable advertising solutions in the UK and were recently responsible for creating the world’s largest inflatable beach ball in Blackpool. See the beach ball for yourself to the left.
Aerial Videography & Cinematograpy
If you’re still utilising TV advertising for your business then good on you. Many businesses in recent years have moved away from more traditional forms of advertising to digital approaches. Whilst there’s no denying that many do now watch TV on ‘catch up,’ so long as your ad stands out from the crowd, it will be seen! In addition, with many choosing to watch on YouTube, there’s further opportunities across that avenue for your ad to be seen.
In terms of doing something a little different in terms of TV ads, however, a company called Cloud 12 have been brought to our attention, a company who specialise in offering aerial cinematography and videography to film producers and the like using drones to get as close to the action as possible. Utilising aerial shots in your ads adds a completely new dimension and really can take your audiences to places where they’ve never before been. Whilst we could go on reeling off the benefits of utilising such shots in ads to help to capture viewers attention and turn your ad into a talking point, we feel it’s far better to showcase a few of the recent ads Cloud 12 have been involved in:
When it comes to planning your advertising campaign, always strive to do something that little different from everyone else. There is a whole host of innovative approaches out there however it’s simply down to you, as a business owner, to find them!